For first-time e-commerce merchants or those want to venture into this, choosing the best B2B e-commerce platform may prove to be a daunting task. There are many B2b platforms to choose from but with inadequate information about how each is different from the other or what each has in store for you may affect your trading efforts. Most renowned B2B platforms are profitable, but they may not all of them be of help to you since they may have the integrations that suite your needs. In this piece, we’ll delve into what you need to check before picking one to run with.
Write a business case
A good business case should contain your return on investment based on the hard data such as the average order value and site traffic. Soft data include the reduced operational cost as well as the cost for each customer call. The business case will help you prioritize what you should start with first. It will also make you measure the effectiveness of your decision for each B2b platform. It should be known that the B2B e-commerce strategy goes hand in hand with your business case.
Understand the various components of the e-commerce system
Before you even venture into the e-commerce world, you need to acquaint yourself with the nuts and bolts of the e-commerce platform. Know how well customer experiences are created, learn about merchandising, about promotions and discounts, and also understand what the box or OOTB means. Various features are considered standards, and which work across e-commerce platforms. These features include orders, the product information as well as the shopping cart.
Have IT and your business on the same page
The first step to put your business running on an effective B2B e-commerce platform is to determine what will work for your organization and then balance this with what you need to do to deliver this and finally how to construct the e-commerce. The joint use cases, your business requirements, and the business case need to put together. In essence, the above statement means bringing together experience management, the merchandising tools as well as the architecture. Visit your counterparts and understand what they need for their businesses, know why they need what they need and understand the tools they are using. Ultimately, it is your customer experience that matters. Your IT team needs to know this. Your business team needs to work closely with your IT team and help out one another.
Integration is vital to the success of any e-commerce since the platforms consist of both front office and back-office systems. Integrate your B2B platform with the CRM, ERP, Order Management, Pricing Engines CMS, PIM and integrations that your business requires.
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— Hvantage Tech (@HvantageUSA) 21 de junio de 2018